For Paramount’s (formerly ViacomCBS) annual global day of service, I was a part of the core team tasked to concept and execute the creative promotional campaign. I developed the campaign tagline that spoke to the mission of the event and evoked a sense of action for employees: Find Your Impact.
The tagline was used on all creative collateral and was the driving force behind the main promotional video distributed on email and internal landing pages on the day to employees. I developed the creative approach for the video, which was to gather talent and employees from across the company to deliver the Find Your Impact messaging in an unconventional and inspirational way: a spoken word poem — a rallying cry to give back.
Campaign tagline
Spoken word poem