CNN+ Promos

CNN+ Talent Promos

CNN’s first-ever streaming service, CNN+, was a totally different experience from the network. When it came down to it, that meant two different types of anchors. Anderson with a tie vs. Anderson without a tie. Sara in a flak jacket vs. Sara in a suit. Jake the angry Philadelphian vs. Jake the book club guy.

I wrote every spot for CNN+’s first-ever talent campaign distributed across linear and social platforms. Here are a few of the top ones.